RESPONSES TO MOTHERS’ ACTIONS IN REGARD TO EURO RSCG’S "NEW CATEGORIES OF MOMS"

From Euro RSCG Clients:

Polaroid

Thanks for your email. I'm always glad to hear about organization supporting women in all their roles-I am a long-time member of many such organizations in the Boston area.

We know that moms are some of our most important and loyal customers.

As for Euro's study on moms, this is research that they undertook on their own. It is not something sponsored by Polaroid, nor something that we intend to use.

I myself am a mother of three boys (and step-mother to four girls as well), so rest assured I would never participate in 'anti-mother' marketing.

Thanks again for letting us know how you feel.

Bernice Cramer
DVP Brand Development and Market Intelligence
Polaroid Corp.

Nestlé Baking

Thank you for taking the time to contact Nestlé. Your feedback is valuable to us and we appreciate this opportunity to assist you.

We have read and forwarded your email to Euro RSCG, who will respond directly and address your concern.

Sincerely,
Maryanne Makowski
Consumer Response Representative

From a Fellow Mothers’ Organization:

Congratulations on a wonderful pick for your Apple Pie in the Face. How outrageous! We'll be happy to respond also.

Regards,
Linda Lisi Juergens
National Association of Mothers' Centers (NAMC)

From a Journalist:

Thanks, Mom.

Richard Linnett
Advertising Age

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