Advisory Council

Our Advisory Council is a group of talented professionals who advises our Board of Directors to help support and grow our organization. Mothers & More is privileged to tap into the wisdom, experience, skills and resources of this group, whom we thank for their commitment.

Estelle Erasmus is an award-winning journalist and former magazine editor-in-chief. She is past president of Mothers & More, and served on the board for four years.  She is a 2014 Shot of Life champion and a member of the advisory board for the nonprofit organization, Bloganthropy, which harnesses the power of social media to create social good.

Estelle is a longtime member of the American Society of Journalist’s and Authors (ASJA) and a member of the American Society of Magazine Editors (ASME). She co-authored the book Beautiful Skin: Every Woman’s Guide to Looking her Best at Any Age (Adams Media), and has contributed to four popular anthologies, including The ASJA Guide to Freelance Writing (St. Martin’s Press) and What Do Mothers Need? Motherhood Activists and Scholars Speak Out on Maternal Empowerment for the 21st Century (Demeter Press), and My Other Ex: Women’s True Stories about Losing and Leaving Friends (HerStories Project).

Estelle is a contributor to The Huffington Post, a columnist for, has been syndicated on and has been published in Marie Claire, Working Mother, The New York Daily News,, and Erma Bombeck Writers’ Workshop. She was named a 2014 and 2012 BlogHer Voice of the Year, a 2014 Disney Social Media Mom, A 2014 National Geographic Kids Insider, a Top 10 Circle of Moms Winner for Best Family Blog by a Mom, and a member of the inaugural New York City 2012 production of Listen to Your Mother.

Estelle blogs at Musings on Motherhood & Midlife about life raising a young daughter and  can be found tweeting about social good, publishing and media on twitter.


Jory Des Jardins co-founded BlogHer, Inc. in 2005 and serves as the company’s President of Strategic Alliances and lead evangelist to top revenue partners. With Jory’s leadership, BlogHer has developed its own distinctive, brand of strategic partnership, helping to facilitate constructive dialogue between some of the world’s major brands and women who are social media leaders and their readers.

Jory is BlogHer’s representative on the Interactive Advertising Bureau (IAB) Board of Directors, and serves on the advisory board of start-ups FeedBlitz and Juno Baby. Jory also represents BlogHer at public speaking engagements, having keynoted such events as ad:tech Chicago and the Marketing to Moms Conference, and spoken on panels at events for the IAB, ANA, AMA and WOMMA and at Web 2.0, SXSW Interactive, BlogWorld Expo, the Monaco Media Forum, Girls in Tech and CES.

Prior to co-founding BlogHer, Jory helped high-technology start-ups Pluck and Rojo develop the models to launch successful blog syndication initiatives and served as producer as Third Age transitioned from traditional web destination to a network of bloggers.

Angela is a problogger and content strategist who lives in rural Oklahoma with her husband and five children. That doesn’t prevent her from traveling the country frequently to speak and teach workshops for conferences and businesses nationwide.

She has authored the successful eBooks Making Money Blogging: Moving Beyond Banner Ad Sales and 30 Days to Make and Sell a Fabulous Ebook.

She has also authored Backyard Farming on an Acre (More or Less) through Alpha Books and recently launched the first self-published book in the Untrained Housewife Guide series, Getting Prepared. She is the Founder of Untrained Housewife and Homestead Bloggers Network. is the website for her traditional print book.

Jeni is a wellness professional with 30 years of experience designing, implementing, marketing and managing corporate wellness programs, special events and fundraising campaigns. She is an author 365 Ways to Lose Weight, 1 Way to Keep It Off, and presenter, inventor, former adjunct professor (Northlake College) and owner of Wellness at Work (Dallas/Houston/London/New York). She provides wellness programs to companies and individuals in weight management, stress management, wellness seminars and comprehensive wellness programs. She formerly coordinated AIG Wellness programs for 7,000 employees of American Athletic Club, and managed the Dallas YMCA.

She is involved with community service and board work on the following: Springfield College (Board of Trustees Member) Juvenile Diabetes Research Foundation, Joslin Diabetes Clinic (Family Advisory Committee Member), YMCA, NY (Project Chair, Haiti Project), Women’s Fund for Heath Education & Research (former board member, lifetime member), Ronald McDonald House (former charity auction co-chair), Bromeley by Bow Centre (London, former Board Member and Charity Auction Chair), Houston Community College (Fitness Advisory Board, former Board Member)

Holly Rosen Fink is a marketing consultant who has a career that spans the world of television and publishing, including positions at Lifetime Television, Nickelodeon/MTV and John Wiley & Sons. As a marketing and social media consultant, her clients have crossed several sectors including Ruckus Media Group, Langenscheidt Publishing, Dreamworks, Visit Scotland and Every Mother Counts.

She is the founder of The Culture Mom and a frequent contributor to Family Vacation Critic, Women & Hollywood, The Broad Side and Ciao Bambino. Last year she edited the book Come Closer: How Tourism is Shaping the Future of Nations.

Advocacy is an important part of her work. She has contributed to the ABC Million Mom Campaign, ONE Moms mission. Last year she was featured on ABC Nightline and Good Morning America talking about hunger in the U.S. Earlier this year, she spearheaded two very successful fundraising campaigns for St. Jude Hospital and Room to Grow. She is currently working closely with Mothers 2 Mothers and Save the Children and handles the social media outreach of the Westchester chapter of Room to Read. She is also on the Larchmont Committee on the Arts and runs the online marketing for the Larchmont Arts Festival and an annual children’s film festival.

She was recently an Associate Producer on the NYC production of “The Best of Everything” and recently produced “Listen to Your Mother” at Symphony Space.

Aliza Sherman is a Web pioneer with a mission to empower women through technology. She is also a digital marketing strategist who has been online since 1987 and consulting clients about the Internet since 1992. She speaks around the world and writes about online, social media, and mobile marketing, as well as tech and business issues specific to women.

In 1995, Newsweek named her one of the “Top People Who Matter Most on the Internet” after she founded the first woman-owned, full-service Internet company, Cybergrrl, Inc. and the first global Internet networking organization for women, Webgrrls International.

In 2009, Fast Company named her one of the “Most Powerful Women in Technology.” Aliza and her daughter produced an iOS app called “Girls Can Be Anything Paperdolls” to provide age-appropriate, family-friendly games for young children who are already smartphone savvy.

Aliza is the author of ten books including Social Media Engagement for Dummies, The Complete Idiot’s Guide to Crowdsourcing, and Mom, Incorporated.

If you have any questions about our Advisory Council, please contact us at